Bright, modern car rental center with high ceilings, natural light. People line up at Hertz under blue art; signs point to transit.

The Complexity and Future of CONRAC Facilities

The Complexity and Future of CONRAC Facilities

    • CONRACs are complex, multimodal hubs that consolidate rental car operations and improve airport efficiency by combining customer service, vehicle readiness, and quick turnaround areas under one roof.
    • Unlike standard garages, CONRACs require custom design features to support branding, operational efficiency, evolving technologies like EVs, and code compliance for unique systems like elevated fueling and stacked QTAs.
    • Designers must carefully balance the needs of airports and rental car companies, using data-driven space planning and stakeholder coordination to deliver cost-effective, future-ready facilities.
    • Modern CONRACs prioritize EV readiness, flexible layouts, and potential integration with autonomous vehicles and shared mobility modes to remain relevant over decades.

At first glance, consolidated rent-a-car (CONRAC) facilities might seem like typical parking garages. But to those who design, build, and operate them, they’re anything but ordinary. Behind the signage and stacked vehicles lies a uniquely complex building type that balances passenger experience, rental car operations, logistics, and forward-thinking airport infrastructure. 

Our team has helped plan and design over 25 CONRAC facilities nationwide, from Columbus to San Jose. Along the way, we’ve learned that a successful CONRAC is not just a place to park. It is a high-performance mobility hub that must be efficient, flexible, and built for the future.

In this blog, we’ll explore the key components of CONRACs, what makes them so complex, and how they’re evolving to meet changing traveler behaviors and vehicle technologies. 

What Is a CONRAC?

Think of a CONRAC as a one-stop shop for rental cars, bringing multiple companies into a single, streamlined location near the airport. Instead of each company operating in its off-site lot, CONRACs combine operations into one structure with shared amenities.

These facilities often include:

  • A customer service building (CSB) with rental counters and branding.
  • A ready/return garage where customers pick up and drop off vehicles.
  • A quick turnaround area (QTA) for fueling, charging, washing, and prepping vehicles.
  • Shared infrastructure, such as vertical transportation, signage, and circulation routes.

This consolidation helps reduce congestion on airport roadways and at the curbs in front of terminals, improves customer service, and allows airports to better use valuable terminal-adjacent real estate. Many CONRACs also serve as multimodal ground transportation hubs, incorporating services such as Transportation Network Companies (TNCs), regional bus systems, and train stations. By consolidating these options in one location, these facilities enhance traveler convenience and improve connectivity between various modes of transportation.

It’s Not “Just a Garage”

A common misconception about CONRACs is that they’re just parking garages with a few extras. But these facilities are far more sophisticated.

Unlike a typical garage, CONRACs are designed to improve the customer experience through direct and intuitive wayfinding and facility layouts that minimize customer walking distances. They are also:

  • Designed for operations: They support a constant cycle of returning, cleaning, refueling, and re-renting vehicles, often with minimal downtime. 
  • Built for branding: Rental car companies compete directly for customer attention, and they care deeply about how their counters, signage, and vehicle display areas look and feel. 
  • Engineered for flexibility: Market shares shift, fleets evolve, and electric vehicles (EVs) are on the rise. CONRACs must adapt to changing needs over decades. 
  • Code-challenging: Features like elevated fueling systems and multilevel QTAs often require code variances and mitigation strategies. 

From floorplate layout to vertical circulation to fueling logistics, these are purpose-built structures with unique requirements. 

What are the Main Components of a CONRAC?

Let’s break it down.

1. Customer Service Building

This is the public-facing part of the facility, like an airport terminal. It includes rental counters, waiting areas, restrooms, and sometimes retail or concession space. Rental car companies understand the power of branding, and the CSB offers an opportunity to make that first impression on customers.

Some rental car facilities take a “mini-mall” approach, where each company gets a designated leased area rather than a shared linear counter. This can allow for more flexible layouts and future upgrades. The future of the CSB will likely evolve, especially as more renters skip the counter via app-based check-in.

2. Ready/Return Garage

The ready/return garage is where customers pick up and drop off their vehicles. Unlike typical garages, these areas have higher ceilings, bright lighting, and visible branding. Rental companies often display premium vehicles near the escalators to entice last-minute upgrades.

A key metric in CONRAC planning is walking distance. If customers have to walk more than 350 feet from the lobby to their car, that can negatively impact the customer experience. That’s why designers strategically place vertical cores and escalator access points throughout the garage.

3. Quick Turnaround Area

The QTA is the operation’s engine room. After a vehicle is returned, it’s shuttled to the QTA, often via bridges or ramps, for cleaning, fueling, vacuuming, and light maintenance. Vehicles then return to the ready deck for the next customer.

Modern QTAs are often stacked, meaning multilevel fueling and wash operations. In this scenario, cars don’t need to change levels to reach the QTA and can be turned around faster. This introduces a host of engineering and code challenges. For example, fueling within buildings larger than four cars or above grade requires special code variances and often additional life safety and fire protection mitigations like foam deluge systems.

Stakeholder Dynamics

Coordinating multiple stakeholders can be one of the more challenging parts of any CONRAC project. Airports own the facility and set the standards, while the rental car companies operate within the facility. One major funding source is often from customer facility charges (CFCs), fees paid by rental car customers. As a result, rental car companies feel a sense of ownership, even if they’re tenants. The final design of the CONRAC significantly impacts operations, influencing staffing levels and fleet management.

Balancing these interests is essential. Rental companies want maximum branding and operational efficiency, while airports want cost-effective facilities, aesthetics, and flexibility. Designers must walk a fine line, especially when companies try to influence layouts to gain a competitive advantage.

In our experience, early and frequent engagement is key. We use transaction data and industry benchmarks to determine space needs objectively, helping avoid bias or one-off demands. It’s not uncommon for companies to base their requested space needs on what they have currently, regardless of how efficient or inefficient their current facilities are. Using actual transaction data, designers can understand the unique characteristics of each rental car market and translate that into space needs for now and into the future.

On-Demand Webcast

Future-Ready CONRACs: What Airport Owners Need to Know About Designing Consolidated Rental Car Facilities

Building for the Future

CONRACs are designed to last for decades, and that means anticipating future needs. Here are a few key trends influencing today’s designs.

1. Electric Vehicle Readiness

As rental car companies gradually adopt electric fleets, CONRACs must be able to support EV charging. So far, most airports opt for “EV-ready” infrastructure (e.g., conduit and space allocation) rather than full installations on day one. However, fire safety and code language around EV charging in garages are still evolving, and design teams must stay nimble.

2. Flexible Space Allocation

Market share among rental brands can change over time, and CONRACs need to be able to reallocate space without costly renovations. That’s why floorplates, signage, and circulation are designed for easy reconfiguration. Rental car companies owned by the same parent company are grouped on the same level to take advantage of shared staff and amenities to improve operational efficiency.

3. Autonomous and Shared Mobility

While autonomous vehicles are not yet a factor in most rental fleets, the conversation is already happening. In the future, CONRACs could integrate with mobility hubs, offering rental cars and rideshare pickup, e-bikes, or even electric vertical takeoff and landing (eVTOL) access points. That is why scalability and access planning matter more than ever.

Planning Considerations: More Than Just Design

Rental car facilities present unique challenges beyond architecture and engineering. A few key considerations include:

  • Intersection Management: With customers, employees, cars, and buses in motion, safe and intuitive circulation is critical.
  • Water Management: Especially in freezing climates, runoff from car washes must be carefully drained or managed.
  • Construction Phasing: Because CONRACs often replace existing operations, careful phasing is needed to avoid disrupting airport access or rental operations.
  • Cost Control: Modern CONRACs can range from $40 million to $2 billion. Right-sizing the facility and managing stakeholder expectations is essential.

Why GFT?

At GFT, we understand that CONRACs are more than just buildings. They’re complex systems that must serve travelers, operators, and airports simultaneously. Our multidisciplinary teams combine architectural design, structural engineering, transportation planning, and stakeholder facilitation to deliver efficient, flexible, and forward-thinking airport infrastructure solutions.

Whether working with a major hub like Chicago O’Hare International Airport or a growing regional airport like Tulsa International, we bring proven experience, national best practices, and a deep understanding of what it takes to get these facilities right.

When it comes to CONRACs, success means much more than parking cars. It means keeping passengers moving and operations thriving now and into the future.

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