July 15, 2026
GFT Facilitates Emergency Response Tech & Demo Day at the 2026 ITS America Conference & Expo
Technology Transforming Transportation and Public Safety
GFT returned to a leading role at the Intelligent Transportation Society (ITS) America Conference & Expo, continuing the firm’s support for the Emergency Response Tech & Demo Day. This full-day program explored how emerging technologies are reshaping transportation and how first responders navigate scenes. The day brought together emergency response professionals, transportation agency representatives, and technology innovators for hands-on learning and a high-impact demonstration.
“First responders are on the front lines of a transportation environment that is changing rapidly. Our goal with the Emergency Response Tech & Demo Day is to bring the technology to first responders and transportation professionals. This promotes a greater understanding and efficient integration of emerging technology to improve safety and reliability.”
Patrick Son, PE
Director of Advanced Mobility Services
Training Built for the Future of Emergency Response
The Emergency Response Tech & Demo Day opened with structured training sessions organized by GFT and designed to equip first responders and transportation professionals with practical knowledge of the continuously evolving environment. Sessions covered a variety of topics, including new and emerging autonomous transportation technologies, electric vehicle (EV) systems, and strategies for integrating technology into day-to-day emergency response operations.
A Look at Autonomous Trucking — From the Inside
One of the most memorable moments of the day came through a partnership with Torc. Together, we brought an autonomous semi-truck to the conference, giving attendees a rare opportunity to climb into the cab and experience the autonomous technology firsthand. The access was intentional. Understanding how autonomous and connected vehicles operate is increasingly relevant for first responders, who must be prepared to interact with these vehicles at incident scenes. Getting inside the cab provided a tangible, ground-level perspective.





A Demo Bringing It Together
Working together with the Michigan Department of Transportation (MDOT) and other key technology and public safety partners, the event provided a firsthand look at how agencies are equipping first responders with tools to operate faster and safer in the field.
The demonstration illustrated three core outcomes now achievable through technology integration:
- Faster response: Connected systems and real-time video feeds from drones flying beyond the visual line of sight are helping first responders reach incidents more quickly.
- Better preparedness: Arriving with more information means teams can begin effective intervention from the moment they arrive.
- Safer operations: Technology is reducing risk for responders and the people they serve during medical and rescue activities.
The demonstration’s collaborative nature – spanning state transportation, municipal, and private-sector partners – reflected the coordination between state and municipal agencies and private-sector partners to advance transportation technology integration.
Media Contact
Jill Black
Chief Marketing Communications Officer

Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.
Jill Black
Chief Marketing Communications Officer
Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.

Jill Black
Chief Marketing Communications Officer

Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.
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