August 29, 2025
In The News: New Technology Protecting First Responders on Display at ITS World Congress
GFT Leaders Participate in Emergency Responder Tech & Demo Day
At the ITS World Congress 2025 in Atlanta, GFT served as the lead partner for the Emergency Response Tech & Demo Day. The event showcased how connected, automated, and digital tools can reduce emergency responder risks and improve safety.
Live demonstrations highlighted how vehicles receive connected vehicle alerts to slow down and safely navigate emergency zones, enhancing safety for firefighters, EMS, law enforcement, and other emergency responders. Highlights included technology that enabled responders to be digitally seen beyond line of sight and improve situational awareness for travelers approaching an incident scene.
GFT convened public- and private-sector collaborators to stage real-world scenarios illustrating the power of vehicle-to-everything (V2X) messaging, and automated vehicles to create dynamic safety buffers around incident scenes. The result: a compelling, hands-on view of technologies that help responders do their jobs and get home safely.
Our participation reflects our long-standing commitment to innovation and safer roadways.
Additional Emergency Response Tech & Demo Day partners include ITS America, USDOT, Skyline Technology Solutions, and LGE, with support from Georgia DOT, City of Atlanta, and the National Operations Center of Excellence.
Read more about new technologies that increase safety.
Media Contact
Jill Black
Chief Marketing Communications Officer

Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.
Jill Black
Chief Marketing Communications Officer
Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.

Jill Black
Chief Marketing Communications Officer

Jill Black is a strategic, results-driven marketing and communications leader with over 20 years of experience. She has driven two major rebrands and merger and acquisition communications, spanning brand storytelling, digital strategy, thought leadership, and conference engagement to strengthen GFT's reputation and impact.
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