Pensacola, FL

American Magic High Performance Center

Client: City of Pensacola
Our Role: Architecture

Rendering of an evening view of the American Magic Center showcasing illuminated façade, iconic signage, and waterfront setting.

The City of Pensacola sought to transform a partially constructed, dormant Warehouse #10 at the Port of Pensacola into a next-generation training and innovation hub for American Magic, the U.S. Challenger for the America’s Cup yacht racing team. While the existing structure offered a strong footprint, it lacked the infrastructure, environmental controls, and spatial organization required to support the team’s highly specialized maritime engineering, athlete training, and vessel manufacturing operations. The project also needed to align with the Port’s operational realities while advancing the City’s broader vision for waterfront activation and long-term economic growth.

GFT reimagined the warehouse as a fully integrated, high-performance maritime facility. The design prioritized transparency, flow, and flexibility — delivering a world-class space for high-performance sailing operations. A high-bay manufacturing hall anchors the facility, surrounded by technical workspaces, team areas, and public-facing enhancements that invite community engagement. The transformation supports not just elite performance but also economic revitalization, advancing Pensacola’s standing as a hub for innovation in maritime sport and industry.

Key Features

High-bay manufacturing spaces with integrated crane systems.
Team offices, meeting rooms, and administrative zones.
Technical shop areas and simulator/IT rooms.
Locker rooms and restrooms.
Kitchen and dining amenities.
Waterfront promenade and site enhancements.
Elevated mezzanine for management and design teams.

Outcomes

Revitalized an inactive Port of Pensacola asset into a high-performing maritime center.
Elevated Pensacola’s reputation as a hub for elite sailing.
Created an operational base supporting American Magic’s long-term training, design, and research and development needs.
Enhanced public visibility and waterfront activity through site and exterior improvements.
Advanced economic development goals for the City and Port of Pensacola.